Open Source Health and Primal Develop Personalized Health Discovery System

Women will benefit from the proactive delivery of personalized health information, using Primal’s proprietary artificial intelligence technology

Toronto, Canada – July 9, 2014: Open Source Health Inc. (CSE:OSH), a cloud based patient engagement system that puts control in the hands of women to Educate, Advocate and Collaborate on their own healthcare, is pleased to announce a strategic partnership with Primal to power discovery of personalized health data, as part of the OSH integrative health platform.“Conventional search technology is inadequate at providing the personalized information women need to take a pro-active role in their own health,” stated Sonya Satveit, Founder and CEO of Open Source Health Inc. “By using Primal’s patented artificial intelligence technology, a detailed understanding of each woman’s needs is used to proactively deliver the right information at the right time. This accelerates the discovery of new information and the learning experience for every woman.”

Primal’s artificial intelligence monitors thousands of women’s health topics, assembling profiles and individual interests that are integrated within the OSH platform. As a woman interacts with the OSH platform, the system learns from her interests and starts connecting her to health topics and life events specifically related to her own individual interests. Discovery and education empowers every woman to take control of her own healthcare.

“Health information is so important to people, it’s unfair and unnecessary to ask individuals to spend so much time and effort searching the Web for the information they require to manage their health. The information needs to find the patients” explains Peter Sweeney, Founder & President at Primal, a Waterloo based technology company. “Primal’s artificial intelligence builds a deep understanding of the interests of individuals and automatically finds, organizes, and delivers the information they need from across the Web.”

OSH is using Primal to rapidly build one of the most advanced data and information storage systems for women, using trusted information from trusted publications and websites. Tailored specifically to women, the information will be personalized to each woman’s unique needs, creating a dynamic health portal and personalized newsfeed that remains current with the latest information.

About Primal Fusion Inc.

Primal is a cloud-based data service that powers the rapid development and deployment of more engaging, personalized and intelligent applications. Primal provides the semantic data needed to understand the interests of customers and treat them like individuals. Primal creates these interest graphs on demand, to filter your trusted sources of Web content and deliver highly personalized products and services.

For more information, visit www.primal.com.

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